Are you a fashion lover? Looking forward to shopping in one of the most beautiful cities in the world?
You've come to the right place! I offer a hands-on shopping tour experience with expert advice on the latest and upcoming trends, colors and silhouettes to help you update your style.
I also offer Personal Shopping services.
Looking for that perfect gift but have no time? No problem! Need something special for an upcoming event? I'm on it!
Name your fashion pleasure and together we'll uncover Florence's unique boutiques, hidden shops and upscale shopping streets and flagship stores. After that, if your appetite can't be contained, there are outlet malls or fascinating Fashion Museums to further your knowledge on the history of some famous Florentine brands.
Florence is the birth place to many top luxury fashion houses such as Gucci, Salvatore Ferragamo and Emilio Pucci to name just a few. It is also the cornerstone of the "Made in Italy" craft. Discover some of the best ateliers where skillful artisans can tailor-make a garment or shoe specifically to your requirements; places where custom fit and masterful know-how come together to make a personalized item that is expertly designed and crafted. An experience to take home and remember!
Make your shopping experience a captivating and hassle-free adventure by choosing one of Shop in Florence's packaged tours or create your own, specifically customized to your needs. For more details see SHOPPING TOURS.
About Jana Soon
Shop in Florence's founder, Jana Soon was born in Vancouver, Canada and grew up between Vancouver Island and Toronto. Once a professional ballerina, she danced with the National Ballet of Canada and continued her career in Italy and Monte-Carlo. She went on to study Fashion Marketing at Polimoda Institute in Florence and currently divides her time between collaborating with the luxury Florentine brand, Salvatore Ferragamo in Women's Leather Accessories as well as curating her Personal Shopping Experiences.
For decades now, Jana has suffered an affliction for clothes and accessories that sees little prospect of cure.